Crystal Lagoons Develops Europe’s First Public Access Urban Lagoon
*** Public Access Lagoon model makes its mark with eight projects signed in Korea, the US, Turkey, Thailand, and Spain.
Europe is to get a taste of the beach lifestyle that Crystal Lagoons brings to urban living, with the first Public Access Lagoon to be built just 30km outside Madrid.
Alovera Beach will open all year round and is expected to attract around half a million visitors a year, reinvigorating tourism in the region. The project will feature a 2.5-hectare turquoise lagoon surrounded by a 1.5-hectare long white sandy beach as its main attraction. It will be open to all with the price of an entry ticket.
Crystal Lagoons Public Access Lagoons are triggering a leisure revolution not only in Europe but in Australia too where half a dozen projects are in negotiation. It signals a new era for tourism with the crystal clear lagoons forming the centerpiece for a host of leisure and hospitality related businesses.
Alovera Beach will be developed by Crystal Lagoons, in partnership with Grupo Constructor Rayet. It will involve 15.6 million Euros of investment with construction creating more than 330 jobs, either directly or indirectly.
The complex will include sports facilities, such as a volleyball pitch, children’s area, waterpark with slides, sailing school, kayaking, paddle surfing, restaurants and assorted commercial venues.
The Alovera Beach project will incorporate the ground-breaking technology that has seen Crystal Lagoons embraced around the globe, delivering a beach lifestyle that doesn’t cost the earth. The technology keeps a lid on costs, consuming 30 times less water than a golf course and 50 times less energy than conventional filtration systems.
Says Francisco Matte, Crystal Lagoons’ Regional Director for Spain: “Public Access Lagoons will dramatically change the lifestyle in cities. They allow people to enjoy a healthy beach lifestyle and to enjoy the water as regularly as they might go to the gym.”
Since announcing its Public Access Lagoon business model just two months ago, the multinational innovation company has signed eight projects – four in Korea, one in the US and one each in Turkey, Thailand and Spain – in addition to a further 35 currently in negotiation and development in residential and resort settings.