Jenny is PEPR’s go-to Account Director when the job involves high level strategy, stakeholder engagement and creative writing flair. A journalist for many years in New Zealand, the UK and Australia, she held senior editorial positions on Sydney’s major newspapers before making the switch to PR more than a decade ago.
She brings valuable insight into what makes a great headline – and how to avoid a bad one – and is skilled at shaping a PR campaign to work in alignment with clients’ brand and marketing objectives. Jenny is a hands-on Account Director with an eye for detail, an ear to her clients’ needs and a mind that can’t resist a good yarn. While not her sole pre-occupation Jenny has established herself as one of Sydney’s foremost property PRs and has led the Mirvac account for more than five years, providing strategic communications advice, PR strategies to support marketing campaigns, copy-writing and speech writing.